JR Geoffrion is a digital strategy and transformation partner at element 138. He has a reputation as a collaborative leader for consistently delivering top line growth and bottom line results for clients.

He leads global joint client-consulting teams in designing and implementing strategies that leverage digital technologies and the integrated use of channels to create and differentiate experiences throughout the customer journey.

Over the past 20 years, JR’s international cross-industry management consulting experience has included Fortune 500 companies as well as early stage start-ups and have spanned across all organizational functions.

Previously, as a Senior Leader of IBM’s strategy and change internal practice, he was responsible for the entire consulting cycle. From sales to recruiting and from training and coaching to overseeing top global strategic and operational initiatives within and across IBM, JR managed executive relationships while growing the practice.

He has led the Chicago and Toronto offices of a digital strategy consulting firm, spearheaded the creation of Gemini Consulting’s digital practice, and taught strategy and digital transformation at the graduate level in the US and Canada.

He brings a broad set of consulting tools, frameworks, and methodologies including: digital business models, analytics, innovation, digitization, transformation, design thinking, ideation, customer experience journey, personas, digital marketing, omni-channel strategies, employee engagement and advocacy, lifecycle, CRM, branding, search engine optimization (SEO), nudging, adjacencies, facilitation, segmentation, RACI, balanced scorecards, process mapping, and data visualization.

As an entrepreneur, he built a successful business from the ground up using digital marketing strategies, grew revenues for 10 consecutive years, and maintained a Top 3 Google search ranking position for a decade.

Having lived where cultural diversity abound, he understands the subtle nuances between cultures and markets.

JR Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business, and graduated from the Engineering Science program at the University of Toronto.

He holds dual Canadian and American citizenship and is fluent in French.