JR Geoffrion is a digital strategy and transformation thought leader at the intersection of paradigm shifting ideas and digital disruption. He specializes in breakthrough innovation and the integrated use of mobile, social, cloud, and analytics technology to create, enable, support, and differentiate strategies and brands throughout the customer journey.

His 20 years of cross industry international management consulting experience spans the United States, Canada, EMEA, and APAC.

As a Senior Leader of IBM’s internal strategy & analytics practice, a 75 consultants team, he oversaw global strategy initiatives within and across IBM.

He also led the Chicago and Toronto offices of a digital strategy consulting firm, spearheaded the creation of Gemini Consulting digital practice, and taught digital strategy at the graduate level in the US and Canada. He began his career in brand management at General Mills.

As an entrepreneur and internationally recognized expert and pioneer in digital imaging, he built a successful business from the ground up using digital marketing strategies and maintained a Top 3 Google search ranking position for a decade.

Having lived where cultural diversity abound, he understands the subtle nuances between cultures and markets.

Mr. Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business and an Engineering degree from the University of Toronto. He holds dual Canadian and American citizenship and is fluent in French and English.