JR Geoffrion is a digital marketing and strategy partner at element 138. He has a reputation as a collaborative leader for¬†consistently delivering¬†top line growth and bottom line¬†results¬†for clients.
He¬†leads¬†global joint client-consulting teams¬†in designing and implementing strategies that leverage¬†digital technologies and the¬†integrated use of channels¬†to create and differentiate experiences throughout the¬†customer journey.
Over the past 20¬†years, JR‚Äôs¬†international cross-industry management consulting experience¬†has included¬†Fortune 500¬†companies as well as¬†early stage¬†start-ups¬†and have¬†spanned¬†across all organizational functions.
Previously, as a¬†Senior Leader of IBM‚Äôs strategy and change¬†internal practice, he was responsible for the entire consulting cycle. From sales to¬†recruiting¬†and from¬†training and coaching¬†to¬†overseeing¬†top¬†global strategic and operational initiatives¬†within and across¬†IBM,¬†JR managed executive relationships while¬†growing the practice.
He has¬†led the Chicago and Toronto offices of a digital strategy consulting firm,¬†spearheaded the creation of Gemini¬†Consulting‚Äôs digital practice, and¬†taught strategy and digital transformation at the graduate level¬†in the US and Canada.
He brings a broad set of¬†consulting tools, frameworks, and methodologies¬†including:¬†customer experience journey, digital marketing,¬†omni-channel strategies, design thinking,¬†ideation, digital business models, employee engagement and advocacy, lifecycle, CRM, branding, search engine optimization (SEO), nudging, adjacencies, facilitation, personas, digitization, segmentation, RACI, balanced scorecards, process mapping, data visualization, analytics and innovation.
As an entrepreneur, he built a successful business from the ground up using digital marketing strategies, grew revenues for 10 consecutive years, and¬†maintained a Top 3 Google search ranking position for a decade.
Having lived where cultural diversity abound, he¬†understands the subtle nuances between cultures and markets.
JR¬†Geoffrion completed the¬†Wharton School¬†International Management Program, holds an¬†MBA¬†from the Schulich School of Business, and graduated from the¬†Engineering Science¬†program at the University of Toronto.
He holds dual¬†Canadian and American citizenship¬†and is fluent in¬†French.