JR Geoffrion is a digital strategy and transformation¬†partner at element 138. He has a reputation as a collaborative leader for¬†consistently delivering¬†top line growth and bottom line¬†results¬†for clients.
He¬†leads¬†global joint client-consulting teams¬†in designing and implementing strategies that leverage¬†digital technologies and the¬†integrated use of channels¬†to create and differentiate experiences throughout the¬†customer journey.
Over the past 20¬†years, JR‚Äôs¬†international cross-industry management consulting experience¬†has included¬†Fortune 500¬†companies as well as¬†early stage¬†start-ups¬†and have¬†spanned¬†across all organizational functions.
Previously, as a¬†Senior Leader of IBM‚Äôs strategy and change¬†internal practice, he was responsible for the entire consulting cycle. From sales to¬†recruiting¬†and from¬†training and coaching¬†to¬†overseeing¬†top¬†global strategic and operational initiatives¬†within and across¬†IBM,¬†JR managed executive relationships while¬†growing the practice.
He has¬†led the Chicago and Toronto offices of a digital strategy consulting firm,¬†spearheaded the creation of Gemini¬†Consulting‚Äôs digital practice, and¬†taught strategy and digital transformation at the graduate level¬†in the US and Canada.
He brings a broad set of¬†consulting tools, frameworks, and methodologies¬†including:¬†digital business models, analytics, innovation, digitization, transformation, design thinking,¬†ideation, customer experience journey, personas, digital marketing,¬†omni-channel strategies, employee engagement and advocacy, lifecycle, CRM, branding, search engine optimization (SEO), nudging, adjacencies, facilitation, segmentation, RACI, balanced scorecards, process mapping, and data visualization.
As an entrepreneur, he built a successful business from the ground up using digital marketing strategies, grew revenues for 10 consecutive years, and¬†maintained a Top 3 Google search ranking position for a decade.
Having lived where cultural diversity abound, he¬†understands the subtle nuances between cultures and markets.
JR¬†Geoffrion completed the¬†Wharton School¬†International Management Program, holds an¬†MBA¬†from the Schulich School of Business, and graduated from the¬†Engineering Science¬†program at the University of Toronto.
He holds dual¬†Canadian and American citizenship¬†and is fluent in¬†French.