JR Geoffrion is a strategy and digital transformation leader who leads large global teams to consistently deliver results. He specialises in designing and implementing innovative and disruptive strategies that leverage the integrated use of technologies and channels to create and differentiate experiences and brands throughout the customer journey.

Over the past 20 years, his international cross-industry management consulting experience has included Fortune 500 companies and brands such as P&G, Bank of America, Best Buy, Home Depot, General Motors, Kraft, State Farm, Sears, and Deutsche Bank as well as early stage private start-ups.

He is a partner at element 138 where he advises senior executives on growth, digital, marketing, and transformation strategies. Previously, as a Senior Leader of IBM’s internal strategy & analytics practice, a team of 75 consultants, was responsible for identifying, selling, and overseeing all aspects of multiple, concurrent global strategic and operational initiatives within and across IBM as well as developing the practice.

He also led the Chicago and Toronto offices of a digital strategy consulting firm and spearheaded the creation of Gemini Consulting digital practice. He brings to clients a broad set of consulting tools, frameworks, and methodologies allowing him to lead C-suite executive stakeholders and internal teams from strategy to execution to results including: facilitation, ideation, design thinking, customer decision journey maps, adjacencies, personas, digitization, segmentation, digital business models, nudging, chartmanship, RACI, balanced scorecards, process mapping, data visualization, analytics and innovation.

He has taught strategy and digital transformation at the graduate level in the US and Canada and covered topics such as: digital marketing, customer experience journey, lifecycle, CRM, omnichannel strategies, branding, application and website design, and search engine optimization (SEO). He began his career in brand management at General Mills.

As an entrepreneur and internationally recognized expert and pioneer in digital imaging, he built a successful business from the ground up using digital marketing strategies and maintained a Top 3 Google search ranking position for a decade.

Having lived where cultural diversity abound, he understands the subtle nuances between cultures and markets.

Mr. Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business, and graduated from the prestigious Engineering Science program at the University of Toronto.

He holds dual Canadian and American citizenship and is fluent in French and English.