JR Geoffrion is a digital marketing and strategy thought leader at the intersection of breakthrough innovation, paradigm shifting ideas, and disruption with 20 years of cross-industry international experience. His forte is around the use of mobile, social, cloud, and analytics technologies to enable, support, and differentiate strategy.
As a Senior Leader of IBM’s internal strategy practice, a 75 consultants team, he oversaw global strategy initiatives within and across IBM. Most recently, he worked with the global leadership team of IBM’s $18 billion Services business unit to redefine its strategy, resulting in increased revenues of more than $1.45 billion and a pre-tax margin improvement of $800 million. Prior to IBM, he had been responsible for building and leading the Chicago and Toronto offices of a digital strategy consulting firm. He was also a key leader in building Gemini Consulting e-Business Practice. He has taught Digital Strategy, M&A, and Strategy at the graduate level in the US and Canada. As an entrepreneur, he was an internationally recognized expert and pioneer in digital imaging and built his business from the ground up solely using digital marketing. He started in career in brand marketing at General Mills. Having lived where cultural diversity abound, he understands the subtle differences and nuances between cultures and markets.
Mr. Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business and an Engineering degree from the University of Toronto, and holds the Professional Engineer designation. He holds Canadian and American citizenship and is fluent in French and English.