JR Geoffrion

Global Executive Leader | Exponential Growth | Operational Excellence | AI & Cloud Transformation | Strategic Partnerships

Based between London, United Kingdom & the United States

Dual US / Canadian citizen  ·  Full Right to Work in the UK  ·  Fluent in French & English

About

Executive Cloud and AI leader known for scaling global organizations, building new capabilities, and driving exponential growth by leading strategy, GTM, business development, and operational excellence.

Impactful Results. Drove $5B+ in strategic partnerships, $100M+ in professional services, improved commercial deal structure and operating margins by $500M+, and revenues by $1.5B — consistently exceeding expectations.

Executive Leadership & Team Building. Build, inspire, and empower high-performance global teams to deliver exponential growth. Founded new consulting practices at IBM, Xpedior, and Capgemini; built a digital business; and created Microsoft's top-performing industry team delivering consistent superior impact.

Strategic & Operational Expertise. Strategist, operator, and change leader with cross-functional experience spanning Fortune 500 to start-ups, bridging Sales, Engineering, FDE, Finance, Product, Marketing, and Operations in complex matrix environments.

Vision & Alignment. Solve global challenges by defining clear vision, building new capabilities and operating models, and aligning stakeholders around measurable outcomes.

Clarity & Scalability. Create clarity through simplified complexity, streamlined processes, defined goals, and scalable solutions that drive sustainable performance.

Most recently, JR is leading a high-performance team at Microsoft driving AI, Agentic, and Cloud transformation for enterprise customers.

Recipient of Microsoft's highest distinction, Platinum Club, for architecting and executing an AI-driven GTM strategic partnership model scaled to 7,000 sellers worldwide, increasing commercial bookings by more than 500%.

Experience

Microsoft · 8 yrs · Full-time
Managing Director, Enterprise Commercial, Industry
2023 — Present · 3 yrs · Americas
  • Leading Microsoft's industry team strategy and GTM across the Americas, partnering with C-suite executives of Microsoft's largest Enterprise customers to drive Cloud, AI, and Agentic transformation and exponential revenue growth.
  • Scaling a high-performance team recognized as top-performing across industries.
  • Defining multi-year GTM strategies and operating models; launching new capabilities and partner-led motions.
  • Orchestrating cross-functional alignment across Account Teams, Marketing, Product, and Engineering / FDE to deliver sustainable growth.
Recipient: Highest Performing Team Award and Over Attainment Club.
Global Senior Director, Strategic Cloud Partnerships
2018 — 2023 · 5 yrs
  • Led a cross-industry global strategic pursuit practice of 55 senior consultative sellers, forging multi-year strategic partnerships to accelerate enterprise adoption.
  • Architected and implemented an AI-driven strategy, GTM, and operating model scaled to 7,000 sellers worldwide, closing multi-billion strategic partnerships.
  • Drove C-suite executive alignment and joint innovation engagements to define customer AI / Agentic / digital transformation roadmaps.
  • Coached a distributed team focused on partnership excellence and revenue impact.
Recipient: Platinum Club (Microsoft's highest recognition) and three Enterprise Commercial Awards.
Element 138
Partner, Strategy and Digital Transformation
2014 — 2018 · 4 yrs · United States
  • Advised C-suite executives of Fortune 500 enterprises on digital growth, omnichannel, and large-scale transformation strategies and execution in professional services engagements.
  • Led and launched a new B2B global digital marketplace resulting in net new revenues of over €45M+.
  • Implemented descriptive, predictive, and prescriptive analytics for a global B2B business, proactively anticipating customer needs.
  • Integrated the in-store and online experience for a leading apparel retailer into a seamless customer journey across all physical and digital touchpoints.
IBM
Strategy Practice Senior Leader, Management Consulting
2011 — 2014 · 3 yrs · Chicago, Illinois
  • Built and led IBM's global internal strategy and change practice of 80 management consultants, exceeding revenue and delivery targets.
  • Advised IBM senior leadership on corporate strategy, growth initiatives, operational efficiency, process redesign, and transformation across business units, regions, and functions.
  • Drove a successful pan-European turnaround for a £1 billion business unit.
truArt Digital
Principal and Founder
2002 — 2011 · 9 yrs · Chicago, Illinois
  • Founded and scaled a digital technology business from inception to global recognition, developing proprietary processes and software tools sold worldwide.
  • Established international thought leadership in digital imaging, advising senior executives at leading software companies (Adobe, DxO, Capture One, Pixmantec) on market strategy, positioning, and product innovation.
  • Managed full P&L, operations, marketing, and partnerships while maintaining consistent growth over a decade.

Education

York University — Schulich School of Business
Master of Business Administration (MBA)
University of Toronto
BASc — Engineering Science (EngSci)

Executive Education

University of Pennsylvania — The Wharton School
International Management
Harvard Business School — Executive Education
Disruptive Strategy
2023
MIT Professional Education
Smart Manufacturing
2023
Harvard Business School — Executive Education
Sustainability Leadership
2021
Northwestern University — Kellogg School of Management
Modern Marketing
2021
INSEAD
AI Business School
2021
Northwestern University — Kellogg School of Management
Insights & Analytics
2020
INSEAD
Value Negotiation
2019
© 2026 JR Geoffrion · linkedin.com/in/jrgeoffrion