JR Geoffrion is a cloud strategy and transformation executive at Microsoft where he works with the C-suite of the top 100 clients around the world to land $250M+ horizon-based strategic partnerships to drive large scale disruptive transformations, re-imagine business models, and create new revenue streams. He has a reputation as a collaborative leader for consistently delivering top-line growth and bottom-line results for clients.

He brings 25 years of management, strategy consulting, and leadership experience combined with deep functional experience spanning strategy, operations, finance, and marketing. His clients have included Fortune 500 companies as well as early-stage start-ups and spanned across industries including retail, CPG, manufacturing, banking, insurance, and logistics.

Prior to Microsoft, he was a strategy and digital transformation Partner at element 138 where he drove digital transformation, and previously, a Senior Leader of IBM’s strategy and change internal practice, where he had accountability for strategy consulting services sales, managing large teams in the delivery of global initiatives, building executive relationships, developing offerings and thought leadership, as well as recruit and retain talent.

He managed and led the Chicago and Toronto offices of Xpedior, a digital strategy consulting firm. He spearheaded the creation of Gemini Consulting e-business division. JR has also taught M&A and corporate strategy at the graduate level in the USA and Canada. As an entrepreneur, he built a successful business from the ground up using digital marketing strategies, grew revenues for 10 consecutive years, and maintained a Top 3 Google search ranking position for a decade.

Recent business outcomes driven by JR:

  • Improved operational margin by $510 million for an $18 billion business by shifting to a global delivery model.
  • Increased revenues by €300 million for a €1 billion European BPO by leading a top-line growth strategy and implementing new go-to-market and organization models.
  • Digitized operations across a $99 billion multi-national by simplifying, standardizing, and automating processes.
  • Transformed a $10 billion sales business by developing and implementing an analytics-based model.
  • JR Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business, and graduated from one of the most selective engineering programs in the world, the Engineering Science (EngSci) program at the University of Toronto.

    He holds dual Canadian and American citizenship and is fluent in French. Having lived where cultural diversity abounds, he understands the subtle nuances between cultures and markets.