JR Geoffrion

JR Geoffrion is an inspirational and collaborative leader with more than two decades of international cross-industry strategy and transformation experience.

With experience as both an internal and external management consultant, he has built a reputation for consistently delivering measurable results, aligning senior executives, driving complex enterprise-wide initiative and change, and building sustainable teams.

As a Managing Director at Microsoft, he leads the Consumer Goods industry advisory team for Microsoft’s most strategic customers – re-imagining business models and redefining industries with GenAI, AI, and the Cloud.

Previously, JR was a Senior Leader of IBM’s strategy practice where he managed the entire consulting lifecycle including identifying and selling engagements, managing executive relationships, developing reusable intellectual capital, recruiting, coaching and overseeing global initiatives including driving the Transformation of an $18 billion business, resulting in measured operational margin improvements of $510 million.

Earlier, he led the Chicago and Toronto offices of a digital strategy consulting firm, as Gemini Consulting (now Capgemini) foremost e-business expert, he spearheaded the creation of its e-business practice in the United States, as well as was a successful entrepreneur.

JR has taught strategy, digital transformation, and M&A at the graduate level at the Schulich School of Business in Toronto, DePaul University in Chicago, and at the University of Phoenix.

JR Geoffrion earned his MBA, completed 8 executive management courses at MIT, Harvard, INSEAD, Kellogg, Wharton, and Northwestern, and graduated from one of the most demanding programs in the world, the Engineering Science program at the University of Toronto.

He holds dual Canadian and American citizenship and is fluent in French. Having lived where cultural diversity abound, he understands the subtle nuances between cultures and markets.

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